The countdown to Wicked: For Good is officially on, and fans are ready to be changed for good. This highly anticipated sequel doesn’t just return Elphaba and Glinda to the big screen, it’s also sparked a full-on pop culture moment through a dazzling wave of brand collaborations.
From limited-edition cookware and nostalgic toys to beauty collections and designer shoes, these collaborations bring Oz to everyday life. Whether you’re Team Glinda or Team Elphaba, there’s something spellbinding for every fan.
Why All These Collaborations?
The world of Wicked has always been about friendship, transformation, and celebrating individuality — themes that fit perfectly with lifestyle and fashion. The 2025 “For Good” campaign expands the film’s message through everything from sustainable beauty to luxury fashion, letting fans live the story beyond the cinema.
For those of us who grew up loving Wicked, it’s a surreal thrill to walk into a high street store and see Emerald City-inspired merch glimmering from the shelves.
Fashion & Accessories
Cambridge Satchel Company
This iconic British brand has created a capsule collection of handbags inspired by the film’s duality. Glinda’s shimmering pinks meet Elphaba’s deep greens in sleek, structured leather designs.
Sophia Webster
Known for her fairytale footwear, Sophia Webster’s Wicked capsule is pure magic. Expect glittering heels, butterfly motifs, and subtle nods to both witches’ personalities.
Roots
The heritage lifestyle brand joins the Wicked lineup with cozy sweatshirts, hoodies, and accessories that channel Oz’s vibrant energy- perfect for fans who want something wearable and timeless.
Loungefly
Loungefly’s collectible bags feature mini designs inspired by the film’s costumes and set pieces. The Glinda bubble backpack and Elphaba’s Grimmerie crossbody are already fan favorites.
Beauty & Self-Care
r.e.m. beauty by Ariana Grande
Ariana Grande’s own brand returns with a luminous Wicked-inspired collection. From emerald shimmer shadows to pink glosses and winged eyeliner kits, it’s the perfect fusion of pop glam and Oz enchantment.
Ariana Grande Fragrances x Wicked
In addition to makeup, Ariana’s fragrance line released limited-edition scents capturing Glinda’s sweetness and Elphaba’s mystery. Each bottle sparkles like a spell in motion.
Lush
The bath and body giant offers “For Good” themed products, including fizzy emerald bath bombs and pastel soaps that look like something straight from Glinda’s dressing table.
Ordo
Ordo has launched Wicked-themed electric toothbrushes and accessories which match the film aesthetics whilst keeping your oral hygiene in prime condition!
Dr Paw Paw
Following on from to success of their Elphaba and Glinda lip duo last year, the beauty brand have launched two more balms: a magical Glinda balm which changes from blue to pink and a beautiful Elphaba nude.
KISS Products
No Wicked: For Good beauty lineup would be complete without a touch of glamour and KISS Products delivers just that. Known for their high-quality press-on nails and fluttery false lashes, KISS has teamed up with Wicked to create a limited-edition collection that’s as bold and bewitching as the film itself.
Home & Lifestyle
Le Creuset
Le Creuset’s Wicked collection has already become a cult hit. Choose between Glinda’s pink enamel Dutch oven or Elphaba’s green-and-black cast iron casserole. Perfect for adding a little drama to your kitchen.
Voluspa
Voluspa’s candle duo captures the personalities of the two witches in fragrance form: one light and floral, one dark and smoky. Ideal for setting the mood before your movie night.
Typo
The lifestyle and stationery brand has sprinkled a little Emerald City magic across its shelves with a Wicked: For Good collaboration that’s as fun as it is functional. The Typo x Wicked collection features a mix of stationery, home décor, and accessories, all infused with the film’s iconic pink-and-green palette.
Primark
Primark has jumped on the Oz train with affordable beauty supplies, pyjamas, cardigans, and hair accessories emblazoned with the film’s designs. It’s one of the most budget-friendly way to join the Wicked celebration.
Marks & Spencer
M&S adds its British charm to the mix with mugs, pyjamas, jumpers and accessories that capture the whimsy of the Emerald City.
Absolut
The vodka brand joins the celebration with a shimmering pink-and-green sequin bottle sleeve and cocktail recipes inspired by Oz’s most iconic potions.
Toys & Collectibles
LEGO
LEGO’s Wicked sets are beautifully detailed, recreating famous scenes like Shiz University, the Emerald City, and even Glinda’s bubble carriage, plus beautiful bookends and wall art. It’s a builder’s dream come true for fans of all ages.
Mattel
Mattel’s Wicked dolls are nothing short of stunning. Each figure features film-accurate costumes, poseable details, and collector-worthy packaging- perfect for display or play.
Funko Pop!
The Funko range covers every major character, from Elphaba in her fierce dress to Glinda in her sparkling gown. They’re must-haves for any shelf of Oz memorabilia.
Polly Pocket
The nostalgic toy brand brings Oz to miniature life with themed playsets, imagine opening a compact to find the Emerald City or the Wizard’s throne room inside.
The Noble Collection
For serious collectors, The Noble Collection’s Wicked: For Good range includes exquisite replicas, jewelry, and wands inspired by the film’s artistry.
Insight Editions
This publishing favorite is releasing behind-the-scenes books, collectible stationery, and lavish visual guides that delve deep into the making of the film.
Ravensburger
Puzzle lovers rejoice as Ravensburger has launched beautifully illustrated Wicked jigsaw puzzles that let you piece together the story of Oz, one tile at a time.
Build-A-Bear
A fan-favourite collab that brings cuddly versions of Glinda and Elphaba to life. Each bear comes with themed outfits and accessories.
Care Bears
A nostalgic nod to kindness and friendship, Care Bears’ Wicked-themed bears are charming limited editions celebrating the film’s core message of being “For Good.”
The Magic Beyond the Screen
The 2025 Wicked: For Good collaborations show just how much this story continues to inspire the world. From the high street to the collector’s shelf, every brand involved adds its own touch of Emerald City sparkle.
Whether you’re lighting a candle, building a LEGO Emerald City, or spritzing a little Glinda perfume, one thing’s certain, this is the year Wicked fans everywhere will truly be changed for good.
Frequently Asked Questions About Wicked: For Good Collaborations
Where can I buy Wicked: For Good merchandise?
Official Wicked: For Good merchandise and brand collaborations can be found through major retailers including Primark, Marks & Spencer, and LEGO, as well as through luxury brands like Cambridge Satchel Company and Sophia Webster. Many limited-edition items are also available via the official Wicked store and participating brand websites.
What are the best Wicked: For Good collaborations of 2025?
Some of the standout collaborations include the Cambridge Satchel Company’s emerald-green handbags, Le Creuset’s dual-colour cookware, Ariana Grande’s r.e.m. beauty and fragrance collections, and LEGO’s Emerald City playsets. For collectors, The Noble Collection and Insight Editions offer exquisite pieces that celebrate the artistry of the film.
Are any Wicked: For Good products limited edition?
Yes, several of the collaborations are limited-edition releases. Highlights include Sophia Webster’s glittering footwear, Lush’s themed bath bombs, and the official Wicked Advent Calendar. These tend to sell out fast, so fans are encouraged to grab their favourites early.
Can I find Wicked: For Good items on the high street?
Absolutely. Brands like Primark, M&S, and Roots have made Wicked collaborations accessible to fans everywhere, with apparel, home décor, and lifestyle products inspired by Glinda and Elphaba’s signature looks.
Will there be more Wicked: For Good collaborations after the film release?
Yes, more partnerships are expected following the film’s release, especially around the holidays. With the movie generating global excitement, additional collectibles, limited drops, and themed releases will likely continue into 2026.
Are the Wicked: For Good collaborations sustainable?
Many of the participating brands have included sustainability in their collections. For instance, Roots and Ordo are known for using eco-conscious materials and packaging, aligning with the story’s theme of transformation and doing good.
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