Official London Theatre Launches 2026 New Year Sale
Kick off 2026 with an unbeatable offer for theatre fans. The Official London Theatre New Year Sale returns for its 23rd year, giving audiences the chance to experience the best of the West End at incredible prices. Tickets start at just £10, with options up to £60 for some of the most sought-after shows in London theatre.
Huge Range of Musicals and Plays on Offer
From world-famous musicals like The Lion King, Hamilton, Les Misérables and Wicked to exciting newcomers including The Devil Wears Prada, Disney’s Hercules and Into the Woods, there’s something for everyone. Family favourites such as Matilda the Musical, The Snowman and The Boy at the Back of the Class also feature, making this an ideal opportunity for audiences of all ages.
The sale includes over 50 participating productions, offering unbeatable value for London’s vibrant musical theatre scene. Whether you’re planning a festive gift, a night out with friends, or your first ever West End experience, this promotion is the perfect way to enjoy world-class theatre without breaking the bank.
Priority booking opens for Mastercard cardholders at 10am on Tuesday 18 November, via Priceless.com, with general sale opening a week later on 25 November through OfficialLondonTheatre.com.
Make 2026 the year you rediscover the magic of live performance- at prices that make the West End more accessible than ever.
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