London’s most loved theatre sale is back. Official London Theatre’s New Year Sale returns this winter, giving audiences the chance to experience the magic of the West End from as little as £10.
Now in its 23rd year, the annual promotion has become a staple of London’s theatre calendar, offering unbeatable access to some of the biggest musical theatre and play productions across the city. From timeless classics to dazzling new hits, it’s the perfect way to start 2026 with unforgettable experiences on stage.
Launching in November, Mastercard holders will enjoy early access via Priceless.com from 18 November, before the general sale opens on 25 November at OfficialLondonTheatre.com. Participating shows will be revealed on 11 November, and anticipation is already building among theatre fans eager to secure tickets for West End favourites and new productions alike.
Whether you’re a regular theatre-goer or someone discovering live performance for the first time, the New Year Sale is the ideal opportunity to explore London’s vibrant theatre scene without breaking the bank.
Celebrating the diversity and excellence of West End and off-West End productions, the sale continues to make London theatre more accessible to all.
Start the year with song, dance and drama, because nothing beats the thrill of live performance.
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